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Instead, they list numbers and data without a background or story. This makes the case study an overly technical document instead of being a highly effective tool for sales. Read the article Guidelines for Writing an Effective Case Study or Qualities of a Case Study Analyst casino clients to help you get started. Include the product or service they bought and the location. Include numbers which can be used to quantify the product’s worth or value. Additionally, you should include a compelling call-to-action that entices the reader to make a decision. In addition to these tips, use a template of a case study to provide an outline of what information to include. To attract interest to your essay do not forget to include a call to action at the bottom. Another important point to remember in writing a case report is to be focused on the customer’s journey. It is important to keep in mind that a case study shouldn’t be just about the organization, but how that business can help the consumer. However, the majority of case studies can be forgotten. They’re mostly written as advertisements and not actually tales. While case studies can be an extremely effective form of storytelling, marketers frequently overlook this basic truth and prefer to write the story.