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Gartner measures the digital marketing performance of brands each year and evaluates their aptitude and maturity compared to their peers. The latest index reveals that only 3% of the 1,402 indexed brands are ranked as ”Genius.” These top performers set a high standard for other brands to follow regarding digital maturity. By analyzing the strategies of these top performers, other brands can develop roadmaps and leverage best practices to improve their own digital marketing performance. Masters of timing. The top-performing digital brands stand out by implementing a balanced approach to digital marketing. Rather than relying solely on a fast-paced, ad-driven strategy or a slower, content-focused one, they understand when to utilize both approaches. These brands prioritize speed in their advertising campaigns by identifying and aligning with trending interests before their competitors can. Top performers also invest in building teams and processes to support short-term and long-term content generation, enabling them to gain visibility on trending topics while establishing long-term credibility. Masters of casino marketing best practices timing. Customer data acquisition. Organizations prioritizing first-party data capture are more likely to retain customers, and developing smart value exchanges with customers can help capture this data.