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A business might also make cash payments to settle asset retirement obligations, or to pay interest to creditors. Operating costs related to advertising and marketing include the expenses of advertising the company and its products or services using various media outlets, whether through traditional or online platforms. In addition, marketing costs include such things as appearing at trade shows and participating in public events such as charity fundraisers. What are examples of cash flow from operating activities? They also offer most of the cash flow and are used to calculate profitability. Conversely, banks and similar businesses include interest income as operating income. Banks earn revenue from the difference between lending rates with deposit rates. Examples of such activities https://www.bookstime.com/articles/cash-flows-from-operating-activities include the production or purchase of goods, or expenditures for managing the business. Operating activities are directly related to a business’s primary purpose. Generating cash from operating activities allows businesses to fulfill their mission and financial goals. The most important of these are net income, depreciation and amortization, and changes in working capital. Net income is calculated by subtracting a company’s expenses from its revenues. Depreciation and amortization are non-cash expenses that must be added back in order to accurately calculate net cash flow from operating activities. Finally, changes in working capital must be taken into account, as they represent the difference between current assets and current liabilities. Investors want to see positive cash flow because of positive income from operating activities, which are recurring, not because the company is selling off all its assets, which results in one-time gains.