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Risk related to pricing strategy is listed as one of the risk factors under Netflix’s annual report. As quoted in Netflix’s annual report, “We may, from time to time, adjust our membership pricing or our pricing model itself, which may not be well- received by consumers, and which may result in existing members canceling our service or fewer new members joining our service.” As mentioned, Netflix is losing its market share and this is mainly due to new platforms entering the markets. Major competitors include HBO Max, Disney+, Amazon Prime Video, and Apple TV+. Of course, Netflix, owning the biggest portion of the market share, is still in a great position, but the risk for future growth and development is a significant problem. Netflix’s global expansion is also slowed by many local streaming service companies who are more easily accepted by local customers and more favored by local governments. Despite relying on third-party studios for licensed shows and movies, Netflix is also dependent on a number of partners to make its services available to consumers. As stated in their 2020 annual report, the agreements with these partners are mainly one to two years in duration. …