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Despite the high spending on original content, Netflix still highly depends on third-party studios for licensed shows and movies, which accounts for the majority (63%) of Netflix’s viewing. Any changes in the relationship or agreement with these third parties would have a highly negative influence on Netflix’s operation. Netflix’s pricing strategy could also have a significantly negative effect on its operation and company value. The company implemented two major pricing changes in the United States, in 2017 and in 2019. Both of them resulted positively and added company value, but Netflix should still have more considerations before making any decisions on price changing. Risk related to pricing strategy is listed as one of the risk factors under Netflix’s annual report. As quoted in Netflix’s annual report, “We may, from time to time, adjust our membership pricing or our pricing model itself, which may not be well- received by consumers, and which may result in existing members canceling our service or fewer new members joining our service.” 2. Competitor Risk. As mentioned, Netflix is losing its market share and this is mainly due to new platforms entering the markets. The company implemented high risk casino two major pricing changes in the United States, in 2017 and in 2019. Netflix’s penetration in the United States is quite mature. Less than 10% increase in US paid subscribers and more than 80% of paid digital video subscribers in the US are already Netflix’s users, according to a survey. Any actions or strategies of new entrants or existing competitors targeting its current existing market portion might significantly damage its company value.