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Netflix’s penetration in the United States is quite mature. Less than 10% increase in US paid subscribers and more than 80% of paid digital video subscribers in the US are already Netflix’s users, according to a survey. Any actions or strategies of new entrants or existing competitors targeting its current existing market portion might significantly damage its company value. Of course, Netflix, owning the biggest portion of the market share, is still in a great position, but the risk for future growth and development is a significant problem. Netflix’s global expansion is also slowed by many local streaming service companies who are more easily accepted by local customers and more favored by local governments. 3. Supplier Risk. Despite relying on third-party studios for licensed shows and movies, Netflix is also dependent on a number of partners to make its services available to consumers. As stated in their 2020 annual report, the agreements with these partners are mainly one to two years in duration. If Netflix can’t be successful in maintaining existing relationships and creating new ones with these partners, it might result in customer dissatisfaction and therefore adversely impact company value.